Details on the 2016 Competition will be posted here in February. There was no competition in 2015.
This competition acknowledges the importance of branding and packaging wine beautifully, it acknowledges that your product needs to look as good as it tastes and in today’s crowded bottle shops that shelf appeal is fundamental.
We saw some great examples of typography, texture, embossing and gold foils. Designers and winemakers are paying great attention to detail and following the theme throughout the whole bottle design, some great caps, neck foils and back labels that have as much attention to detail as the front labels.
The standard of entry was incredibly high this year, which was a joy to judge, after the whole experience I was left with a great feeling about wine label design as a whole in this country, all of the category winners are amazing examples of great design and branding. This year’s overall winner is a truly astounding example of innovative wine label and packaging design, a bottle that is impossible to ignore, a worthy winner.
Bleasdale of Langhorne Creek, South Australia took off the $5000 CCL production prize this year with their fortified bottle Fortis et Astutus. This stunning bottle firstly won the ‘Over 500 ton Dessert trophy and then in the final round of judging was named Australia’s Best Wine Bottle.
The list of the trophy winners follows plus the beautiful, fully illustrated E-Book featuring full bottle images and many of the labels entered into the competition.