Wolf Blass attended the Five Nations Wine Challenge Trophy dinner and congratulated the winemakers while reminding them that they have an opportunity to enhance their marketing by buying medal stickers for their winning bottles and that the retailers love to see the medals. “Open the cartons and stick the medals on” he said. Wine shows are very important because you can use every win to progress your sales”. The master of wine marketing congratulated us all on the success of the Five Nations Wine Challenge and agreed that the inclusion of the USA next year will enhance the overall marketability of this very important wine show.
Australia’s Challenge judge Huon Hooke presents the crystal trophy for Red Wine Blend (non Bordeaux) to Wolf Blass for the Wolf Blass Black Label Cabernet, Shiraz, Malbec 2007.