Commencing in 1996 the Association (that’s us) started “Meaning Business”. We held annual public wine festivals as well as the Boutique Wine Awards. This image is from the 1997 festival held at the Renaissance Sydney Hotel (now the Marriott) and some 80 boutique companies came with their new releases and their old favourites to show the consumers and trade their wine. That year Chain of Ponds took home five trophies presented by Huon Hooke and the festivals carried on for many years into bigger venues delivering bigger rewards each year. The following year we commenced the Label Design Awards (now Australia’s Wine Industry Design Competition) – more serious business!